Bill Besselman

Bill has been the VP of Strategy and Consumer Insights at Under Armour since November 2012 & recently transitioned to the VP of Integration & Digital Strategy in Connected Fitness. Bill manages all aspects of UA’s digital strategy development, assisting in our recent acquisitions with MapMyFitness, MyFitness Pal & Endomondo. During his time on the corporate strategy team, Bill’s role was to identify, gather, & share the voice of the customer across UA’s innovation, product, marketing and channel teams. Prior to joining Under Armour, Bill served as the SVP, Merchandise Planning & Allocation and Corporate Strategy at American Eagle Outfitters. Earlier in his career, he spent a number of years at McKinsey & Co., in both strategic & operational roles in a wider variety of Retail & Consumer Goods enterprises.
Bill is a graduate of Carnegie Mellon University, where he earned a Bachelor of Science in Physics & Economics. He later graduated from the Wharton Business School with his MBA.

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