As Group Account Director, Susanna is the business lead for CPG brands at OMD Chicago, including: Gatorade, Propel, Muller-Quaker Dairy and Barilla. In this capacity, she leads account management and strategic planning for the brands’ US media. A master collaborator, Susanna has partnered with Senior Marketers and cross-agency teams to develop award-wining campaigns. With a specialty for brand building and creative media solutions, Susanna has partnered with the likes of Gatorade, Nordstrom, Walgreens and REI to drive innovation and push the boundaries of what’s possible in media over her 15-year career.
Under Susanna’s leadership, Gatorade has made tremendous strides marketing more effectively to Gatorade’s Athlete audience. Susanna’s team has developed new, digital- centric ways to connect with today’s Athletes through branded entertainment, social, gaming, and ecommerce efforts. The team has won multiple industry awards for breakthrough media innovation and effectiveness, including: Adweek’s Media Plan of the Year, Cannes Lions for Branded Content, and Effie awards for campaign effectiveness.
Prior to joining OMD, Susanna sharpened her marketing chops at BBDO and FCB on the Wrigley, Kraft and Coors businesses. Susanna is an active member in the Chicago Ad community. She sat on the CAFYP board in 2009-2010. Susanna is a member of Omnicom’s OmniWomen group and led OMD Chicago’s entry-level training program. Susanna is a graduate of Michigan State University with a B.A. in Advertising. She resides in Chicago with her husband and two little girls.
Susanna Earnest Job Title Group Planning Director Company OMD