Tricia Binder

Tricia Binder is responsible for bringing and evolving digital capabilities and strategy across the Southeast Asian region for Mead Johnson Nutrition—a global leader in pediatric nutrition. Previously, Tricia led the Social Media Center of Excellence at Nestle Purina PetCare, driving step change in strategy, media planning and execution. Prior to joining Purina, Tricia was a digital marketing leader supporting North American brands for SC Johnson, a leading maker of trusted household products around the world.

Tricia has a passion for challenging the status quo, constantly looking to crack the nut on better, stronger ways to define “success” through digital channels and tactics. As someone who sincerely loves and thrives in the digital marketing space, Tricia is finding new ways to elevate and honor the craft that is digital—making it a powerful force in a company’s marketing mix—and proving that it works.

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