Rob is the General Manager, Mobile of OpenX, a global leader in web and mobile advertising technology focused on unleashing the full economic potential of digital media companies. He is a mobile industry expert who brings over 10 years of executive experience leading successful teams in mobile advertising and technology to OpenX.
Before OpenX, he served as the EVP of Sales and Business Development for Celtra Inc., the industry leader for rich media mobile advertising and analytics. Previously, Rob was the Director of Sales and Business Development for VeriSign, where he led the global efforts for the Mobile Messaging and Entertainment Division. Prior to VeriSign, Rob was the Director of Business Development at m-Qube, a pioneer in mobile marketing and mobile SMS aggregation, which was purchased by VeriSign in March of 2006 for $250 Million.
Rob has created, developed, and managed industry leading and award winning mobile advertising and marketing technology platforms and campaigns for major media companies, brands, publishers and agencies.
Rob has been a long time member of the Mobile Marketing Association (MMA) and the Internet Advertising Bureau (IAB) and the Application Developers Alliance (ADA). Rob is currently the Co-Chairman of the IAB Mobile Programmatic Buyer Working Group and has spoken at leading mobile and advertising events including Advertising Week NYC & London, IAB, ADA, MMA and Mobile World Congress.