Adrienne Lofton

As SVP of the Global Brand Marketing group Adrienne Lofton is responsible for developing and leading brand strategy and category implementation for the Under Armour brand across the globe. Lofton is specifically responsible for key revenue driving engines within the brand including the Train, Run, Women’s, Kids and Accessories businesses. Adrienne’s team serves as the brand compass with the primary goal of ensuring authenticity in all aspects of the business, and constantly seeks to identify and execute innovative ways to communicate the Under Armour experience and brand promise to millions of athletes all over the world. Prior to her current position Lofton served as the CMO of the Global Dockers brand at Levi Strauss & Co. and prior to that spent several years at Under Armour as the Senior Director of Women’s and Kids Brand Marketing.

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