As President of Global Digital, Data & Analytics, Lisa Weinstein is instrumental in pioneering new ways to leverage online, mobile, social and search, as well as the data those media generate. She serves as the digital guide for some of the biggest marketers in the world, including P&G, Kraft-Heinz and Heineken, and in doing so has helped these brands and others create a whole new category of consumer experiences.
Over the past few years, Lisa has led the agency to a future of data-driven precision marketing and new content solutions built through partnerships, co-creation and acquisition. This has resulted in a new model for partnerships that challenges the historical role of a media agency. These partnerships, which include collaborations with Facebook, Twitter, Acxiom and Google, embrace product co-creation, access to data and first-looks at new marketplace opportunities. Lisa also drove the integration of two acquisitions into the Publicis Groupe family in 2014: Relevant24, a leader in creating original, multi-media branded content in real-time to help make brands relevant every day, as well as RUN, a real-time data management and multi-channel programmatic buying platform with unique mobile capabilities.
A testament to the digital capability built under Lisa’s leadership, Forrester Research cited SMG among the leaders in the new interactive landscape in 2012—the first time a media agency received this acknowledgement.
Lisa has earned accolades including the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. She has served as an advisor to many start-ups and is also on Google’s Global Media Council, Twitter’s Client Council, Forbes Executive Women’s Board, AAF Board of Directors and the IAB Agency Advisory Board, among others.