Marc Mathieu, Chief Marketing Officer, Samsung Electronics America is a storied marketing veteran known for developing talent, digital innovation and driving big ideas across the business. As CMO, he leads U.S.-based marketing across all lines of the company’s business including home entertainment, home appliances and telecommunications. He also leads the Global Marketing Center of Excellence designed as an incubator for marketing innovation and excellence across the company.
Prior to joining Samsung he served as the Senior Vice President of global marketing at Unilever where he launched the “Crafting Brands for Life” campaign and drove the company’s global marketing strategy. Mathieu also served as Senior Vice President, global brand marketing at Coca-Cola, where he is credited with branding Coke’s turnaround with the ‘Open Happiness’ strategy and the 'Coke Side of Life' global campaign.