Barbara Manley

Barbara Manley is a Director in PwC’s Advisory Consulting practice with over 20 years of combined consulting and industry experience. In this role, Barbara specializes in the design and execution of customer digital solutions to address disruptive market and industry forces. She is a seasoned executive with a track record of delivering business value and driving change.

Barbara has a broad range of experience across industries. She brings leading practice knowledge, skills and experience in commercial strategy, development and adoption of new business models, programmatic advertising, advertising technology, omni-channel marketing and sales, business-led CRM design and execution, and sales force optimization.

Prior to joining PwC, Barbara served in executive roles in both sales and marketing where she was responsible for the design and execution of digital marketing strategies, corporate re-branding, re-organizing the commercial team, global implementation of salesforce.com, and the post-merger integration of marketing, sale and service teams.

Barbara holds a bachelor’s degree from Smith College (Northampton, MA) and an MBA from the University Of Michigan Ross School Of Business (Ann Arbor, MI). More recently, she completed a yearlong training program in improvisational comedy at Chicago’s famous Second City.

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