Doreen Dinour serves as the Director of Digital Content within the Integrated Marketing Communications team at L’Oréal Paris USA. In her role, which she has held since February 2013, Doreen leads content strategy and development for the brand’s four beauty categories – Cosmetics, Skin Care, Hair Color and Hair Care - creating insight driven, high quality content at the speed of culture. Doreen’s expertise and passion is in video content, with a specialty in YouTube.
Doreen joined the L’Oréal Paris team in 2012 as the Director of Media where she oversaw media strategy and investment for the brand across traditional and digital channels. Prior to joining L’Oréal, Doreen worked at Liquid Thread, the Brand Content team within Starcom MediaVest Group where she served as a Producer on the Kraft business, managing content programs across a portfolio of 40 brands.
Doreen graduated Summa Cum Laude, with a Bachelor of Social & Behavioral Sciences from The University of Massachusetts at Amherst. She currently lives in Brooklyn with her husband Cory, their son Nathan, and their dog Billie.
Doreen Dinour Job Title Digital Content Company L’ORÉAL PARIS USA