Nikos Tsagaroulis

Nikos is a Senior Partner, Director Programmatic Optimizations, Analytics and Data at GroupM Connect. He is a highly experienced and passionate data-driven marketer with more than twenty five years commitment in driving data-driven strategy and ROI, quantitative analytics, insights and story-telling. Nikos’ has a highly diverse experience on both B2C/B2B client and agency sides. On the client side Nikos has worked at AT&T, Avaya, Hitachi and Motorola Solutions leading global analytics and demand generation teams. On the agency side, he has worked at Razorfish, Rapp, Maxus and GroupM Connect, holding analytics and strategy leadership roles, supporting clients in many industries including, banking, institutional investments, retail, enterprise communications solutions, CPG, pharma, home appliances, electronics, telecommunications, state government and health insurance. Nikos is a PhD (ABD) in Economics and holds both an MA in Economics and MBA.

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