Warc is an online service providing evidence and expertise to help businesses grow by making more effective marketing. Louise Ainsworth joined Warc as Chief Executive Officer in July 2012. Louise has worked across the advertising and media industry for more than 18 years, and has held leadership roles in research, advertising and digital advertising agencies, including OgilvyOne, and at the BBC. She has also worked client side at Shell and as a strategy consultant at Bain & Company. Before joining Warc, Louise spent six years at The Nielsen Company, where she led Nielsen's online media and advertising measurement & research business in EMEA. Louise holds degrees from Oxford University & Warwick University and an MBA from INSEAD.