Cindy Chen

Born in China. Worked and lived in North America, Europe & Asia Pacific. Currently re-imagining and building the fastest growing “start-up” within Mondelez. Known as a fearless brand transformer, Cindy pioneered real-time marketing with Oreo “Daily Twist” and Oreo Super Bowl “Blackout” tweet. During her long-standing successful career driving double-digit growth of multi-billion dollar businesses in North America, Europe & Asia Pacific, she has transformed brands like Oreo from well-known products into cultural ICONs. Cindy has won numerous awards for reinventing brands through marketing, digital, social, and mobile innovations. Recently she was awarded with seven Cannes Lions including a Cyber Grand Prix, Effie, Clio awards and, among many others, a Facebook Studio Blue Award and an IAB MIXX Award as the best social media campaign. Prior to joining Mondelēz International, Cindy worked at Kraft Foods, General Mills, and Reckitt Benckiser. Originally from Shanghai, China, Cindy started her career in the fashion industry.

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