Currently head of content at sparks & honey, Camilo leads a team of strategists, designers, writers, and editors focused on translating the shop’s cultural intelligence into marketing innovation.
Over the last fifteen years, Camilo has led or directly contributed to develop award-winning work for Fortune 100 brands, including leading brand and digital strategy for organizations such as Gerber, Humana, LifeScan (Johnson & Johnson), Mattel, Mercedes-Benz, PepsiCo, Time Warner Cable, and Travel Channel, among others.
A teacher and practitioner, Camilo is a former adjunct faculty at New York University and a frequent speaker at academic institutions and industry events such as Creative Week New York, South by Southwest Interactive Festival, Social Media Week New York and the Ford Design Camp at the North American International Auto Show in Detroit. Most recently he was invited to be part of the 2014 Brand Experience Effie Final Round Jury.
Camilo La Cruz Job Title EVP, Head of Content Company SPARKS & HONEY