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In this session...

The ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.

Presented with


Betsy Rella VP Research TiVo
Gayle Fuguitt CEO & President The ARF
Jasper Snyder EVP, Research & Innovation: Cross-Platform The ARF
Howard Shimmel Chief Research Officer Turner Broadcasting System, Inc.
Dave Morgan CEO & Founder Simulmedia
Steven Rosenblatt CRO Foursquare
Radha Subramanyam President of Insights, Research and Data Analytics iHeart Media

Event Details

Event Type Seminar

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