In this session...
The lines separating TV and online video have all but disappeared. People are watching “TV” content on their phones, and “online” content on their TVs. This shift in viewership means brands need to shift their video strategies. As the place the world chooses to watch, YouTube is building for this new environment, helping brands create the best video experience for 4” and 40” screens alike.
Hear from Tara Walpert Levy, Vice President of Agency and Media Solutions for Google, and Henry Tajer, Global CEO of IPG Mediabrands, about what the new video landscape means for brands and agencies.