With the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era when it comes to measuring the effectiveness of advertising spend. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Presented with
Speakers
Andrew Appel
President & CEO
IRI
Joan FitzGerald
VP, Product Management & Business Development
TiVo
Steven Millman
Chief Scientist
Simmons Research
Jeanine Poggi
Media Reporter
Advertising Age
Karthik Rao
President, Expanded Verticals
Nielsen
Daniel Slotwiner
Director, Advertising Research
Facebook
