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In this session...

What happens when consumers and technology combine to disrupt the long-term plans of a brand? Nothing good. Prevention is an order of magnitude easier and less expensive than waiting for the threat to become real.

Provocative panel will explore how companies can address what to do way before disruption hits them and old strategies no longer work.

Presented with


Ben Clarke President The Shipyard
Jon Bond Chief Tomorroist Tomorro LLC
Kelly Donahue Associate Director of Global Content & Programming GE
Geoffrey Colon Product Marketing Manager, Bing Ads Microsoft
Patti Ziegler Chief Digital Marketing Services Officer Scotts Miracle Gro
Nancy Elder Vice President & Chief Communications Officer JetBlue Airways

Event Details

Event Type Seminar

Track  Agency 

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