Kenny Mitchell

Kenny Mitchell, a ten year Gatorade veteran, is the Head of Consumer Engagement where
he oversees the brand’s integrated marketing efforts, including advertising, digital and social
media, branded content and media strategy.

Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the
development and execution of the annual marketing plan and oversaw media strategies and
planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour,
a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew
Tour brand and business, including partnerships, sales, marketing, content, events operations
and execution.

Mitchell holds a B.A. from Dartmouth College in New Hanover, N.H., and an MBA from
Dartmouth’s Tuck School of Business. He was inducted into Dartmouth’s Sports Hall of Fame
as a member of the school’s men’s basketball team. He and his wife, Heather, live in Chicago
and have a daughter named Carter.

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