As president of Nielsen’s Expanded Verticals Business, Karthik focuses on delivering innovative marketing effectiveness solutions to Nielsen’s growing roster of agency and advertiser clients in the U.S.
In his 16-year tenure at Nielsen, Karthik has held a variety of leadership roles spanning the U.S., Middle East and Asia for Nielsen’s Buy and Watch businesses. Most recently, he served as Executive Vice President of Digital Enablement where he oversaw a global transformation program. Prior to that he led Nielsen’s Media Analytics business, which delivers deep analytical insights that help media companies with their ad sales & programming activities.
As head of Nielsen China, Karthik oversaw the company’s initiatives towards China becoming one of the company’s fastest growing markets for Nielsen. Karthik began his career as an account executive at Ogilvy & Mather in India.
Karthik has a passion for talent development and serves as Nielsen’s co-Executive Sponsor for the Asian Americans Link (AAL) internal employee resource group. He holds a degree in Economics from Loyola University in Chennai and an MBA from Illinois State University.
Karthik Rao Job Title President, Expanded Verticals Company NIELSEN