Erin Rech

Erin Rech is UM’s SVP, Digital Innovation & Investment for the Coca-Cola Connections Studio. In this role, she leads digital across the Coca-Cola portfolio of brands, which include Coke trademark, Sprite, smartwater, vitaminwater, Minute Maid and more. Prior to UM, Erin was the SVP, North America at 87AM, an independent, full-service digital shop focused on entertainment and culture. She oversaw the agency’s 5 offices and key accounts that included Showtime, NBC, Universal Pictures, The Weinstein Company, A&E Networks/HISTORY, Starz, MGM, Disney Theatrical Group and L’Oreal. Previous to 87AM, Erin ran digital for THE BOOK OF MORMON, The Tony Awards and The Rodgers & Hammerstein Organization. Within those roles, she launched first-to-market partnerships with Google and Spotify, taught Neil Patrick Harris how to tweet and launched the first official OLV playback of Julie Andrews twirling in the Alps in The Sound of Music. Erin holds a B.A. in Political Science and Economics from UCLA.

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