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In this session...

Everyone wants to reach the next generation of shoppers. Making up 25% of the US population and armed with $44 billion in buying power, Generation Z is already a powerful consumer force. But how can brands effectively and authentically connect with them? This digitally native generation is significantly different from their millennial predecessors, with their own unique perspectives on data privacy, advertising and influencers and what they expect from those they engage with. Hint: They want more than just a good deal.

Presented with


Sara Spivey CMO Bazaarvoice
Kate Beckman CEO & Founder Fresh U
Monica Dreger Global Consumer Insights Mattel, Inc.
Mimi Banks Founder MB Social

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Mobile   Data 

Track  Retail Innovation 

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