Tracks Venues

In this session...

With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are increasingly influential and attractive partners for brands. What can brands learn from creators, and how do these partnerships actually influence brand metrics? In a global-first, Carat, Nielsen, and YouTube researched hundreds of brand + creator collaborations to decode the new rules of engagement for branded content that not only get talked about, but drive real results for your brands.

Presented with


Cassey Ho YouTube Creator & CEO oGorgeous Inc.
Sanjay Nazerali Global Chief Strategy Officer Carat
Megan Stooke CMO Maven
Katie Williams Head of Confections Brand Equity Mondelez International

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business   Culture 

Similar Interests  Storytelling   Video   Data   Native Ads   Entrepreneurship   Entertainment 

Track  Retail Innovation 

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