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In this session...

In the past few years alone, programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically with more digital firms, media companies, and agencies also exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can programmatic drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

Presented with


Brian Braiker Editor Ad Age
Tim Cadogan CEO OpenX
Keith Eadie VP, Adobe Advertising Cloud Adobe
Damian Garbaccio EVP Nielsen Marketing Cloud
Jeremy Randol VP Programmatic Sales Strategy Pandora
Jason Tollestrup Director, Programmatic Advertising and Business Intelligence The Washington Post

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic 

Track  Mar Tech 

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