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In this session...

In a shifting media landscape where a customer’s journey is defined by their behaviors as they travel the physical world, savvy brands are punching above their weight by allocating more ad spend to media, measurement and creative to reach customers along the path to purchase, without losing the craft of storytelling.

From traditional print and outdoor media to innovative digital ad formats and beyond the screens, hear how these creators and mobile innovators are helping advertisers engage with consumers based on brand affinities to secure a competitive advantage. View Less

Presented with


Anthony Ha Senior Writer TechCrunch
Tom Lapcevic EVP, CMO 24 Hour Fitness
Grant Munro General Manager Shutterstock Custom
Tham Khai Meng Worldwide Chief Creative Officer Ogilvy & Mather
Andy Stevens SVP, Research & Insights Clear Channel Outdoor
Antonio Tomarchio CEO Cuebiq

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Mobile   Data 

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