Eric is an experienced Digital Sales and Consumer Marketing executive who’s career includes deep success across a range of marketing roles from the agency side, consumer and brand marketing, sales management, and trade marketing for larger companies and smaller startups. Prior to joining GroundTruth, Eric spent 15 years at Microsoft in a variety of roles, ran Sales & Marketing at The Weather Channel, and worked at Pinterest and Outbrain, gaining a range of experiences to build on for success.
Both an American Advertising Federation Hall of Achievement winner and Adage Media Maven, he’s been recognized for his effectiveness, strategy, and creative innovation. Marketing developed by Eric and his team’s have also been recognized and named to all top industry awards from the EFFIE’s to Cannes Lions and nearly every award in-between.
Eric is an innovative thinker who balances the art and science of marketing, using data to back big ideas, and develop win+win partnerships with top digital publishers and technology providers, consumer brands, and celebrities to drive critical marketing metrics.