Susan Credle, Global CCO of FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands.
Susan spent over two decades at BBDO/NY, where she rose from “bathroom- break girl” for the agency’s receptionists to EVP, Executive Creative Director. There, Susan, with her partner, Steve Rutter, reinvented the iconic M&M’S characters; helped turn Cingular Wireless from a small challenger brand into a category leader; and created other consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.
In 2009 Susan joined Leo Burnett USA as CCO, where she spearheaded a creative renaissance. She raised the bar for the work and nurtured a collaborative environment that produced some of the agency’s most memorable campaigns in years, starting with the multimedia Allstate “Mayhem” campaign. For Esurance, the first ad after Super Bowl XLVIII proved the perfect place to launch the #EsuranceSave30 Twitter campaign and bring national attention to “Insurance for the Modern World.” The Chicago Tribune called it the “unofficial Big Idea” of the game. And Susan is always looking for purpose-driven ideas for brands like Secret’s anti-bullying initiative, “Mean Stinks,” which continues to make a difference in young girls’ lives.
Susan is a member of the Creative Review Board of the Ad Council and serves on the boards of The University of North Carolina’s School of Journalism and Media, The American Association of Advertising Agencies, The One Club, The VCU Brandcenter, The IAB, The Foundation for Exxcellence in Women’s Health, Marwen, Chicago Ideas Week and One Million Degrees.