Kristi Argyilan is President of Roundel, Media re-imagined by Target. Argyilan joined Target in 2014, and spearheaded their media strategy & measurement capability, including building their vendor marketing into Roundel, Target’s entry into the publishing business.
While at Target, Kristi and her team’s work have received industry recognition, including: CSA Top Women in Tech, Digiday People Based Marketing Pioneer, MMA Media Company of the Year and Global Marketer of the Year, Digital 40 over 40, Brand Innovators Top 100 Women in Brand Marketing and 2019 AdExchanger Award, ‘Best Use of Programmatic Technology by a Marketer”.
Prior to Target, Argyilan held multiple roles at agencies like Goodby, Silverstein & Partners and at Mediabrands, where she ran global brands including Microsoft, with her final role as president of leading Automated Marketplace Development. Among many accolades, Argyilan has been named by AdAge as a Media Maven and a Woman to Watch.