Shannon Versaggi

As vice president, integrated marketing, Shannon Versaggi is responsible for leading the media & advertising teams to deliver an integrated marketing plan that inspires & reaches customers when & where they are most receptive, while building customer preference for Lowe’s. Her role creates a critical link between media planning & creative storytelling to establish a consistent & holistic message throughout the customer journey. Shannon joined Lowe’s in 2004.

During her 15 years at Lowe’s, Shannon has served in a variety of marketing roles, including product marketing, marketing strategy & media. As VP of marketing planning & media, she was responsible for annual planning, media investment strategies that balanced effectiveness, efficiency and reach, & channel plan execution to drive results.

Shannon earned a bachelor’s degree in business from the University of North Carolina at Chapel Hill and an MBA from the University of Georgia. She serves on the Pinterest Partner Advisory Board.

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