Paolo Provinciali is the Head of US Media at Anheuser Busch. He oversees the media planning, buying, and optimization for the brewer's iconic brands campaigns, as well as the relationship with its media agencies and partners. Previous to this role, he led Global E-commerce Marketing at ZX Ventures (Anheuser Busch InBev growth and innovation group). Before ABI, Paolo was at Google for nearly ten years, where he developed the Digital and Programmatic best practices for the advertising of Google's B2B and B2C products around the world.
Paolo combines his performance marketing and D2C background with brand marketing experience to create successful campaigns that put people at the center of any media activation. He believes that brands can break through and connect with consumers in a meaningful way by mixing the right dose of data, insights, algorithms, and creativity.