Learning Path:

Conquering Cannabusiness

In this Learning Path
In an industry that still operates in a grey area in terms of claims, supervision and standardization across the globe, every year presents new insights and trends that are happening that those inside the cannabusiness industry might find surprising, let alone everyone else. Learn from experts in the field as they discuss the highlights ranging from understanding developments about the plant itself to companies that plan to revolutionize the consumer goods industry and everything in between.

5 Lessons. 3 hrs

1: Hello Cannabis, Hemp & CBD

An introduction to the global state of cannabis including the emergence of consumer branded products, mainstream marketing and the dominant opportunity in Europe.

2: Understanding the Tremendous Global Impact of Cannabis and Cannabinoids

By the year 2024, the cannabis and CBD markets are estimated to reach a value of $20 billion! Today, over 20 countries have already legalized medical marijuana and 64 million Americans have tried cannabidiol or CBD products. Ready or not, the cannabinoid and cannabis markets have officially exploded and will only continue to grow. Rob Dhoble, Managing Director of Havas ECS, explains this rapidly expanding and dynamic market, the massive gaps that exist in education and use, and what it means for the future of health care.

3: Global Cannabis Marketing Opportunities

Marketing and advertising for THC brands are here to stay. The passing of the Farm Bill in 2018 has accelerated the already growing market for hemp-derived CBD, providing great opportunities but is coupled with interesting challenges that other CPG brands don't face.

4: Cannabis, Social Justice and Diversity

Cannabis legalization is creating significant business opportunities as the black market transitions into a regulated industry. Unfortunately, social injustice already exists in this emerging business.

5: Cannabis Retail and the CPG Industry

Cannabis retail has evolved from the traditional dispensary model to pop-up shops within mainstream retailers. Through new products and an experiential mindset, it has the potential to transform the mainstream retail industry.