The Fundamentals of Connected TV
In this Learning Path
Cord-cutting and time shifted TV viewing has left advertisers scratching their heads over fragmenting audiences across multiple platforms. What is happening in the market and what's the future? In this Learning Path, we bring together everything you need to know about where it’s going next in a range of discussions ranging from TV to connected devices.
1: Connecting with Connected TV
There is no question that TV is the king of building brands. However, with consumers’ behavior and technology advancing rapidly, we cover what issues must improve for wider adoption of CTV advertising, such as targeting, scale and measurement.
2: Transformative TV
NBC Universal and Target talk through their partnership, explaining how it worked and why they think this is an effective case study delivering strong return on investment.
3: TV’s Tipping Point: Streaming Has Become Mainstream
More people than ever are streaming video content. Whether it be on a smart TV, a mobile phone or any other device, OTT usage has grown to make up a significant portion of all consumer time spent with media, and it’s not slowing anytime soon.
5: The Future of OTT Advertising
As consumers cut the cord in massive numbers, advertisers need to embrace new, innovative ways to connect with their audience. OTT is one answer. Learn how OTT presents unique, personalized ad experiences and hear what is next on the horizon.
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The Future of TV presented by Ampersand
10 Videos, 6.75 hrs