ASIA




30:24

Meet the Momillennials

Just when we thought we’ve figured out the psyche of millennials, here comes another tough market to penetrate. Who are these Momillennials? Being one of the most coveted demographic groups in the eyes of modern marketers, millennial moms are a source of great economic power. However, it is not easy to understand the way they think, act and purchase. For one, it is important to note that millennial moms are completely different from their own mothers. Merlee Jayme heads Dentsu’s...
51:12

Global Keynote Series: Akira Matsumoto

Over the last 30 years corporate transformation has progressed at a snail's pace in Japan. Slow change toward gender diversity and work culture reform has resulted in Japan lagging behind the rest of the world. In this keynote, Matsumoto will address key to Japan's revival as a global corporate leader.
43:07

Global Keynote Series: Be Afraid. Be Very Afraid. But Do It

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
39:02

Global Keynote Series: Recruit’s Global and Digital Transformation

In 2011, with the company’s very survival on the line, it was decided to transform into a global IT business. From 2012, based around Indeed as the central pillar, we developed M&As with global HR Tech enterprises and promoted a shift toward becoming a digital technology company. While keeping experiences of failure in mind, I will talk about the acquisition and PMI of companies with core competencies in Big-Data and Machine-Learning as the key to the success of digitization and globalization.
43:45

Global Keynote Series: Nadia Tuma-Weldon

Join McCann Worldgroup's Nadia Tuma-Weldon in conversation with Campaign Japan's David Blecken.
46:44

There is a Wide Gap Between Global Standards of Ad Verification and Japan's

There are many things you should process to do to avoid being a disliked advertisement. I would like to discuss with you about the global standards and the Japanese standards of ad verification at this presentation.In addition, we should ultimately secure brand safety and lead to an effective advertisement. To realize what is the user's main concern of the advertisement when they are reaching it and how user feel. In above of advertisement, we also would like to discuss with you to have...
45:39

AI, Advertising, Entertainment

As the increase in the amount and speed of content consumption accelerates, how will AI be used in this area? The two speakers will introduce examples of actual AI use in automated creative generation and its optimization, as well as how AI will change entertainment in the future.
41:01

Global Keynote Series: NBC Olympics

Linda Yaccarino and Gary Zenkel take the AWAsia stage to share insights into the 2020 Olympics and years of experience bringing the games to life.
39:12

Automation and Optimization: Making the Most of Everything

Supply-Path-Optimization is the new normal. Computers now tell us the best path forward and help us make faster, more informed decisions. Computers have become our assistants, strategists and part of the creative toolbox. Join us for this panel, crossing the boundaries of tech, marketing, organizational effectiveness, and creative to hear diverse perspectives on how optimization, AI, and Automation are disrupting the system.
46:24

Communication Risk for Brands Beyond Ad-Verification

Ad verification proves the safety of media, yet does not guarantee with whom the communication is taking place. We will discuss in a panel discussion format with advertisers for two main issues that become apparent from this point of view and some of the clues in overcoming it. 1. Risk of Look-Alike Targeting 2. Risk of brand damage that comes from high ad frequency
Learning Path:

Parenting and Work: Successful Strategies

5 Lessons, 3 hrs
Learning Path:

The Fundamentals of Insight

5 Lessons, 2 hrs
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