AW Parents


Meet the Momillennials

Just when we thought we’ve figured out the psyche of millennials, here comes another tough market to penetrate. Who are these Momillennials? Being one of the most coveted demographic groups in the eyes of modern marketers, millennial moms are a source of great economic power. However, it is not easy to understand the way they think, act and purchase. For one, it is important to note that millennial moms are completely different from their own mothers. Merlee Jayme heads Dentsu’s...

Your Turn: How To Make Work Work for You

Hear a brief presentation by Jennifer Gefsky, co-author of YOUR TURN: Careers, Kids, and Comebacks - a Working Mother's Guide, followed by a panel discussion on how to make work work for you... Whether that means taking time off for parenting, getting back into the workplace, looking for balance, or having ambition to prioritize your career. Or anything in between! Hear honest tips and tricks from moms who are making it work for them, and how you can too.

Is a Comprehensive Family Leave Policy Good for Business?

Did you know that only 27% of workers have access to 8+ weeks of maternity leave? Paternity leave is even more scarce, with only 15% of male workers receiving 8+ weeks. Meet The List, a group of 31 industry thought leaders who have committed to improving corporate family leave policies in 2019. Hear how they're applying the lessons they’ve learned at their own companies—from Pinterest to PepsiCo—to prove that better family leave is actually better for business.

Fighting Bias Through Advertising: The Case of Working Mothers

Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.

Mom Bosses

Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for moms in the workplace, and how the the future of work can be more inclusive for moms.

Marketing to Moms

There are 85 million moms in the U.S. – and they hold the keys to $1 trillion in consumer spending power. Learn how brands can best serve and engage moms while avoiding off-putting labels, stereotypes and simplifications.
Learning Path:

Parenting and Work: Successful Strategies

5 Lessons, 3 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Lessons, 2.5 hrs

Consumer Behavior

8 Videos