EU 2019




34:09

Four Challenges To Influencer Marketing And How They’ve Shaped The Industry

Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and co-founder of influencer marketing platform Influencer, discusses the challenges the industry has faced in this lesson and why they can help to shape the industry for the better.
15:44

Influencer Track Introduction

Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
10:50

Language and Research: Reaching 1.2 Billion People

There are approximately 1.2 billion people learning a new language. Duolingo studied millions of people spanning every country on the planet... until they made a shocking research discovery, forever changing the way they think about our work.
57:57

Ollie Ollerton - Marketing Academy Boot Camp: Break-Point

Channel 4's SAS: Who Dares Wins star And Founder & Managing Director of Break-Point Break-Point Ollie Ollerton takes an exclusive workshop to help marketers apply specialist skills to their work and careers. What will you learn about yourself?
46:54

Mark Sherwin, Accenture Interactive - Marketing Academy Boot Camp: Connected Creativity

Mark Sherwin, Managing Director at Accenture Interactive, presents a lesson focusing on creating remarkable customer experiences for an interconnected workforce.
31:59

Facebook & Instagram: Crush Your Video Campaigns

Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
42:36

Martech Unlocked - Demystifying CDPs

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of...
12:37

Loving a Life More Ordinary - Why People Should Be Your Best Planning Asset

Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.
Learning Path:

Conquering Cannabusiness

5 Lessons, 3 hrs
Learning Path:

Sports Marketing

6 Lessons, 3.5 hrs
Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Lessons, 3.5 hrs
Learning Path:

The Fundamentals of Social

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Insight

5 Lessons, 2 hrs
Learning Path:

The Fundamentals of Programmatic

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Lessons, 2.75 hrs
Playlist:

Social Media

5 Videos