EU 2019




15:44

Influencer Track Introduction

Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
31:59

Facebook & Instagram: Crush Your Video Campaigns

Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
10:50

Language and Research: Reaching 1.2 Billion People

There are approximately 1.2 billion people learning a new language. Duolingo studied millions of people spanning every country on the planet... until they made a shocking research discovery, forever changing the way they think about our work.
40:26

#IAMHUMAN

It’s time to bring some humanity back into this industry. In recent years the topic of gender and race has been on the tip of everyone’s tongues, but what does it mean to be truly inclusive? There are so many “isms” which have been left out of the conversation. Join us fellow humans for a debate that unpacks the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and pledge for true...
42:09

Don't Fear the Future, Make It - Agency Impact

We think it's time someone reclaimed positivity back towards agencies. That’s why our talk is all about impact – the impact that agencies have on their clients’ businesses, their own people, and the wider industry. Showcasing examples of Wavemaker's work with brands including Purple Bricks (who disrupted the real estate market) and Nationwide (taking a stand against hate speech) we'll explore how impact takes various forms, and consider how agencies can deliver this at each stage of the...
36:48

How to Grow Like a "Badass Unicorn"

We all aspire to grow our companies and ourselves as individuals. Doing this effectively is something we'd all like to know the recipe for. In this lesson, we'll start with marketing and business strategy, however – crucially – we move on to look at how applying our own unicorn-horn, our "growth-mindset," to our personal selves can be the most powerful tool we have in creating the space to thrive.
41:57

The Future of Broadcast

We are entering a new generation for TV. As online video has matured, creating a cross-screen video experience has become a key focus for broadcasters. We're seeing broadcast alliances flourishing across Europe to compete with GAFA’s video inventories. We're seeing the development of a new video platform model combining free, advertising-financed service with premium pay-products… What do these trends say of the video world of tomorrow and what tools do advertisers need to benefit from it?
Learning Path:

Audio Marketing: Everything You Need To Know

10 Lessons, 4.75 hrs
Learning Path:

Conquering Cannabusiness

5 Lessons, 3 hrs
Learning Path:

Sports Marketing

6 Lessons, 3.5 hrs
Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Lessons, 3.5 hrs
Learning Path:

The Fundamentals of Social

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Insight

5 Lessons, 2 hrs
Learning Path:

The Fundamentals of Programmatic

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Lessons, 2.75 hrs
Playlist:

AW Europe Highlights 2019

5 Videos
Playlist:

Social Media

5 Videos