Getting Back to the Work that Really Matters with AI


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08:26

Inclusive Innovation & Brand Building


Recent world events have made it imperative that brands act with purpose, agility and empathy in order to build brand preference and loyalty. Unfortunately, this is easier said than done given today’s complex and murky advertising ecosystem. That’s why, in the midst of the pandemic, IBM launched Call for Creative, an initiative that offered brands free use of their Advertising Accelerator with Watson solution to build “creative for good.”
Randi Stipes Chief Marketing Officer
IBM Watson Advertising and Weather; Developer Ecosystem Group
Zena Arnold Chief Digital and Marketing Officer
Kimberly Clark
Anne Deo SVP
Ad Council
Eric Hadley EVP
iHeart


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