Marketing in a time of activism


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Inclusive Innovation & Brand Building


Brands are evolving into organizations with as much character, individuality, and expression as the people that consume their products and services. Consumers more and more view their choice of brand as a reflection of their own identities and values. During a time of heightened consumer activism, we discuss how brands navigate aligning with causes and understanding what actions best represent and reflect their own and their customers' values.
Travis Freeman Global Head of Media
Uber
Anush Prabhu Chief Strategy Officer
MediaCom US


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