How to Launch a Brand Platform in Unprecedented Times


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27:08

Deep Dive with Amber Chenevert


Join AIG Life and Retirement’s Chief Marketing Officer Betsy Palmer and Huge’s Global Chief Creative Officer Jason Musante as they discuss the creation of AIG Life & Retirement’s first-ever brand platform, “We See the Future in You”. This fireside chat provides a firsthand look into how a leading financial services company and a trailblazing agency tossed convention aside amidst COVID-19 and quickly pivoted to launch the groundbreaking, emotion-evoking brand platform.
Jason Musante Chief Creative Officer
Huge
Betsy Palmer Chief Marketing & Communications Officer
AIG Life & Retirement