Learning Path:

The Fundamentals of Content Marketing

5 Lessons, 2.25 hrs
0/5 Completed
Learning Path Outline

Branded Content Tips

The importance of style, subject-matter, tone of voice and format, presented by Lexi Jarman, Global Director of Content at The Financial Times. Jarman oversees The FT's Content Marketing proposition and explains how to get it right.
Lexi Jarman Global Director of Content
Financial Times


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