Welcome to a lesson in social influence from the master of TikTok himself: Jason Derulo. While most brands are still trying to get their heads round platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok. How has he had such stellar success? Advertising Week brings together Jason Derulo, the leading entertainer on TikTok with more than 38 million viewers with digital leader David Shing (aka Shingy) to talk about the future of social content. Learn from the masters of social influence at Advertising Week 2020.