This session brings together three incredible speakers presented in partnership with CAAC:
Jiao Li - Do Your Engineers Eat Lunch With Your Artists?
Li will talk about how digital must be integrated at all levels.
Selina Teng - How Chinese Advertising Agencies Are Managing through COVID-19
Teng reveals her "4Cs" that show how agencies are managing through the COVID-19 crisis.
May Zhao - Insights Under The Crisis
May Zhao will talk about consumer behaviour changes, drawing on her experience in media research.
Jiao Li
Vice President
Blue Focus
Selina Teng
President, Ogilvy Beijing and Co-chairperson of China 4A
May Zhao
General Manager of Media Intelligence
CTR Market Research
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Beyond the Lockdown: Rethinking Parenting and Work in the Ad Industry
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Natalie Monbiot: Use synthetic characters to enable studio-quality content creation at scale (even in a lockdown)
Try these courses
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
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The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
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