Empowering Business with Strategic Consumer Insights


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19:57

Daniel Hochuli, LinkedIn: Storytelling For The Win


In an environment where it is difficult to utilize third-party consumer data, brands are required to face consumers directly to better understand them. Emerging brands that use the DtoC (Direct to Consumer) method, which has grown significantly in recent years, strategically incorporate customer insights derived from data obtained directly from consumers into their businesses, which results in gaining market share from existing brands. So what can brands do to directly connect with consumers and gather valuable data? In this session, using insights from tech companies specializing in DtoC, we explore how brands can engage in successful relationships with consumers.
Keigo Aoki General Manager
Dentsu Innovation Initiative
Hisaya Watanabe Data Strategist Dentsu Innovation Initiative
Dentsu, Inc
Shunsuke Kamata Board Director / VP of Content Marketing Business
amana DESIGN Inc.


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