Global Keynote: Marketing Trends Accelerated


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17:14

Rory Sutherland: Unlocking Creativity by Moving Past Logic-Based Problem Solving


Lubomira Rochet, chief digital officer of L'Oreal sits down with Stephan Loerke, chief executive of the World Federation of Advertisers to talk about the impact of the pandemic on the business and what has changed over the past few months for brands. Covering issues such as digital transformation, consumer behavior and ecommerce, Rochet claims the pandemic has simply accelerated existing trends and lays out how marketers can approach these areas.
Lubomira Rochet Chief Digital Officer
L'Oréal
Stephan Loerke CEO
World Federation of Advertisers (WFA)


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