Converging Screens - Connecting With Key Cultural Moments.

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The Power of Culture: A Conversation with UWG’s Monique Nelson and Marlon Wayans

The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more powerful.
Luan Knaya GCP Twitter Latam
Álvaro Pinto Head of Digital Sales
TV Azteca
Adriana Treviño General Director of the Digital Business

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