Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
0/7 Completed
Learning Path Outline

Making Smarter Data Decisions

Bad data often leads to a wasted ad spend. That’s why clients need greater visibility into measurement and accurate insights into campaign performance. This session addresses how clients can use customer KPIs to get the results they need.
Rob Cosentino SVP Strategic Consulting
Epsilon and Conversant
Lauren Fisher Principal Analyst
eMarketer
Catrina Logan Boisson Marketing and Customer Experience SME
Watson Customer Engagement, Microsoft
Orchid Richardson Vice President and Managing Director
IAB
Lee Boykoff SVP, Digital
A+E Networks