Learning Path:

The Fundamentals of AI

3 Lessons, 1.5 hrs
0/3 Completed
Learning Path Outline

Marketing With Artificial Intelligence



In the age of customer centricity, marketers are using AI to better understand their customer needs and behaviors in real time. Brands are now harnessing AI-powered technology to transform how, when and where they engage with consumers. Learn how brands are using AI today, how to get started and the pitfalls to avoid.
Michael Bordash Distinguished Engineer, AI Incubator & Chief Platform Engineer
IBM
Dan Rosenberg Chief Marketing & Strategy Officer
MediaMath
Alexandra Sardarian Worldwide Product Marketing, Watson Marketing
IBM