Learning Path:

The Fundamentals of Generational Marketing

5 Lessons, 2.5 hrs
0/5 Completed
Learning Path Outline

Millennial Marketing with Snapchat

Millennials represent the largest population cohort ever, making up almost half of the global adult population. Their credit card spending is outpacing the rest of the population and by 2029, millennials will control the largest share of disposable income in the US. Hear in this lesson how Curology, Chubbies and Inkbox are creating marketing strategies specifically aimed at capturing millennial wallet share and hear how Snapchat is providing advertisers with solutions to engage this unique audience.
Joanna Coles CCO
Hearst
Tyler Handley CEO & Co-Founder
Inkbox
Imran Kahn CSO
Snap
Fabian Seelbach SVP, Marketing
Curology


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