Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

Beyond the Carriage Agreement

With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
David Levy CEO
OpenAP
Nicolle Pangis CEO
Ampersand
Dave Clark GM
Freewheel
John Halley COO, Ad Solutions
Viacom
Alexandra Bruell Advertising Reporter
The Wall Street Journal


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