Climbing Over Walls: Real People Data In An Automated World


Up Next:

19:57

Daniel Hochuli, LinkedIn: Storytelling For The Win


Cookie-driven ad targeting is rapidly declining in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.
Andrew Casale CEO
Index Exchange
Gayatri Bhalla Chief Evangelist, Advanced TV, Global Business Solutions
LiveRamp
Dave Peterson Vice President
Roundel
Brian Andersen Co-Founder & Head of Digital Marketing Investment Banking
LUMA
Amy Lanzi EVP, Commerce Practice Lead, North America
Publicis Media


Try these courses



Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Videos, 3.5 hrs
Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs