Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

Connected TV: The Next Battleground For Ad Fraud

Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments. Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Lisa Utzschneider Chief Executive Officer
IAS
Amit Chaturvedi EVP Revenue Operations and Product Management, Warner Media
Turner
Chris Paul Executive Director
Verizon
Michael Reidy Senior Vice President, Digital Ad Sales
NBCU


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