Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

The TV Business Is a Data Business – Now Things Get Interesting

Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
Brad Danaher Director of TV Solutions
Experian
Walt Horstman SVP/GM, Data and Advertising
TiVo


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